With my magazine I would like to create something with a more urban feel to the fashion I will take pictures of, this type of fashion is not as publicized in mainstream media as frequently as high end fashion looks. I would like to take inspiration from y2k early 2000's trend and skateboarding fashion. I will focus on the clothes, but will also include some aspects of diversity to allow me to fulfil the brief for the coursework ‘At least two models representing at least two different social groups’ I am going to use a girl and a boy on each magazine, to capture the biggest audience possible.
My main focus will be on attracting a youthful audience who are interested in style that they can identify with and afford. The age demographic 16-25 AB may be sophisticated but what they read may not seem as obviously sophisticated.
I want the layout and design to be clear but also interesting enough to engage the target demographic.My focus group have said that they prefer to see models that are close to them in age and to see fashion that is less about aspiration and more about things that they could realistically wear. in the brief it states that my magazine age demographic is 16-25 AB, it must exude an idea of sophistication to match the AB.The concept of sophistication, is somewhat unclear, and arguably my audience may be sophisticated but will not want to look at a magazine that is obviously sophisticated (eg. vogue) as it has connotations of maturity, which goes against the age demographic chosen in the brief.In my magazine I want to play on the idea of nostalgia and create a more childlike tone, on the contents by adding a variation of color and texture. many of my focus group feel that modern magazines, are trying to drag them away from their youth, and they wanted to see something that is playful and more colorful. However, I want to keep my front covers more minimalist and sophistication so I have two very different ideas that I have interpreted with the idea of sophistication in mind.
product 2 (Accompanying Website)
One of my missions is to engage with the target audience to give them representations they feel they can identify with and so I am going to use the interview to help them see the models as real people like the audience by asking simple personal questions. Like, a short text interview with some or all of the models I have used in my front covers, a boy and a girl, extras id like to make it as realistic to website as possible. I want to strive to make the website feel modern, clean as well as have the photos that show what my magazine is about, and link to the theme of sophistication being an interpretation for the viewer. Similarly with the magazine, my audience said with the website as well that they would like to see a more colorful and playful website again unlike other magazines (eg. vogue).
How do you
intend to link your media products to demonstrate your knowledge and
understanding of the digitally convergent nature of your media production? (approx.
100 words)
My website will have very similar ideas to my magazines but with some extended features id like these to tie together successfully with my magazine by keeping with the minimalist style I will showcase on my front cover. it will have my mission statement, and gallery of pictures I did not use on my front covers or contents pages
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